MSC has introduced a new weekly service connecting Asia to the East Coast of South America, aimed at facilitating the movement of Indian cargo from Colombo Port. This move is part of MSC Agencies (India)'s strategy to enhance connectivity, increase service frequency, and provide comprehensive coverage for Indian exports targeting the Latin American market. As global importers look for alternatives to China, India is positioning itself to capitalize on this shift. Currently, Latin American countries predominantly import automobiles and polyethylene (PE) products from India. In response to growing trade opportunities, Hyundai Merchant Marine has also expanded its India-Latin America service by including a call at Kattupalli Port. This expansion is particularly focused on cargo from western India, utilizing the China-India string that links to JNPA (Jawaharlal Nehru Port Authority) and Mundra ports. The value of Indian exports to Latin America and the Caribbean saw a significant increase of 19% year-on-year during the fiscal year 2022-23, reaching approximately $22.4 billion. This growth underscores the strengthening trade relationship and the strategic importance of Indian exports in meeting the demands of the Latin American market.